This Thanksgiving, the story of digital advertising unfolded differently across Facebook, Google, and TikTok. Each platform told its own tale of triumphs and challenges, revealing how businesses adapted to shifting consumer behaviors. From TikTok’s unexpected surge in ad spend efficiency to Facebook and Google’s struggles to maintain their footing, the data paints a vivid picture […]

Pricing is a battlefield where the stakes are high, and the rules are constantly evolving. In this landscape, where the smallest changes can tip the scales between profit and loss, understanding how to use algorithmic adjustments based on competitor price changes is not just an advantage—it’s a necessity. Let’s delve into the mechanics of this […]

The acquisition adds narrative-driven marketing expertise and sustainable brand growth to Hawke Media’s lineup of client solutions Los Angeles, CA and Seattle, WA – November 18, 2024 – Hawke Media, the leading U.S. performance marketing agency, today announced the acquisition of We Are Unicorns (WAU), a boutique Seattle-based agency specializing in brand strategy and narrative-driven […]

Partnerships hold the power to elevate brands, spark creativity, and captivate audiences. When executed thoughtfully, collaborations yield mutual benefits and unforgettable campaigns. On the flip side, missteps can lead to controversy and missed opportunities. Let’s explore some  examples of brand partnerships across the spectrum. Lessons Learned from Sweetgreen x Market The controversy surrounding Sweetgreen and […]